Outdoors & Active
A team at a university had undertaken a series of research projects and they now wanted to share the results with organisations who are involved in facilitating outdoor play and active travel in the urban environment.
The whole content programme was broken down, key messages understood and stakeholders to the research project identified. Once the event definition was signed off a lot of time was invested in the agenda. The target audience was not fellow academics but local authorities, charities and organisations and the content needed to appeal to them to travel the distance to Bristol.
An agenda was formulated to ensure logical flow of topics, changes of pace and bringing in audience engagement. Speakers who are leaders in their field were invited to speak about their experiences.
An extensive venue search was undertaken and a series of negotiations were undertaken to ensure the client received very good value for money at their preferred option. The venue was keen to help and responded to challenges with enthusiasm – for example the catering for the day had very strict criteria however the hotel not only designed a menu they even served it in the main restaurant.
The conference was free of charge but attendees needed to register for a ticket. To mitigate against an expected 25% drop out the target audience was carefully segmented and the marketing messages fine-tuned. As a result there was only a 5% drop out on the day.
Read more about the messages and research shared at the conference in this blog on the Playing Out website.